Full Job Description
Position: Digital Content Strategist
Location: Parma, Ohio
Company: Amazon
Amazon, one of the most influential companies in the world, is seeking a dynamic and passionate Digital Content Strategist to join our innovative team in Parma. As a leading e-commerce giant, we aim to continuously enhance the customer experience through engaging, informative, and optimized digital content. This position offers an excellent opportunity to play a pivotal role in increasing our brand visibility and driving customer engagement through effective content strategies.
About Amazon
At Amazon, we are obsessed with customer experience and strive to be Earth’s most customer-centric company. We believe in solving the toughest challenges and constantly innovating to delight our customers and improve our services. Our team in Parma is dedicated to leveraging data-driven insights to elevate our digital content across various platforms.
Role Overview
As a Digital Content Strategist, you will be responsible for developing, implementing, and managing comprehensive digital marketing strategies to enhance our content marketing efforts. You will collaborate with various teams to ensure that all content aligns with our brand voice, goals, and objectives.
Key Responsibilities
- Develop and execute a comprehensive digital content strategy that aligns with Amazon's marketing and business objectives.
- Conduct extensive research to understand customer needs and create tailored content that resonates with our target audience.
- Analyze website traffic and keywords to optimize digital content for search engines (SEO), ensuring that content drives engagement and conversions.
- Collaborate with cross-functional teams including design, marketing, and product teams to curate engaging and relevant content.
- Create a robust content calendar that outlines publishing schedules and ensures timely delivery of content across platforms.
- Utilize analytics tools to track, measure, and report on the performance of digital content, generating insights to inform future strategies.
- Stay updated with industry trends and advancements to keep content strategies fresh and relevant.
- Manage and mentor a team of junior content creators, guiding them in best practices and brand standards.
- Engage with stakeholders to solicit feedback and improve existing digital content based on consumer engagement.
Ideal Candidate Profile
The ideal candidate will have a strong background in digital marketing and content creation, with a proven track record of developing successful content strategies. The candidate should possess the following qualifications:
- Bachelor's degree in Marketing, Communications, or a related field.
- Minimum of 5 years of experience in digital marketing or content strategy roles.
- Strong understanding of SEO, SEM, and content marketing principles.
- Proficient in analytics tools such as Google Analytics, SEMrush, or similar platforms.
- Exceptional writing and editing skills, with a keen eye for detail.
- Experience utilizing social media platforms as part of a content strategy.
- Ability to work collaboratively in a fast-paced, innovative environment.
- Strong analytical and problem-solving skills, with an ability to make data-driven decisions.
Why Join Amazon?
At Amazon, you will be part of a vibrant culture that encourages growth, innovation, and inclusiveness. We value diversity and strive to create a work environment where all employees can thrive. As a Digital Content Strategist, you will be a critical player in our mission to enhance customer experience through compelling content. Benefits include:
- Competitive salary and performance-based bonuses.
- Comprehensive health, dental, and wellness benefits.
- 401(k) plan with company match.
- Generous PTO, parental leave, and flexible work options.
- Access to learning and development programs to foster career growth.
- Employee discounts and special offers on Amazon products and services.
Application Process
If you are ready to take the next step in your career and join a global powerhouse within the e-commerce sector, we want to hear from you! To apply for the Digital Content Strategist position in Parma, please submit your resume along with a cover letter detailing your relevant experience. Applications will be reviewed on a rolling basis.
Conclusion
Embrace the opportunity to shape digital content strategies at one of the world's most recognized brands. As a Digital Content Strategist at Amazon, you will have the chance to make a lasting impact on how we connect with millions of customers worldwide. Join us and be part of a team that constantly pushes the envelope in innovation and excellence.